--- title: "Account Based Marketing Services | Belkins Agency" description: "Target prospects from selected industries and win big clients. Enroll Belkins ABM agency and transform your sales." url: "https://belkins.io/account-based-marketing-services" --- # B2B ABM agency Reach every account in your finite market We identify key decision-makers, orchestrate 100+ touchpoints across core channels in sync with your marketing and sales, or build and scale a full ABM infrastructure from scratch across your TAM. \*We’ll book a 30-45-min call with a dedicated account executive ## Great brands rely on our ABM to convert complex buying committees ## Belkins’ ABM campaign results 50+ B2B industries in our ABM expertise 5–10% account penetration (compared to <2.5% for traditional outreach) 100+ touchpoints per account across 4 stages 6–12 months to first closed won enterprise deal 2x more qualified meetings within 3 months 30% lower cost per opportunity compared to traditional lead generation How we deliver ABM that actually converts Our methodology ensures you get pipeline before you scale spending, not the other way around. Conversion stage first to test the fit We launch targeted campaigns to test messaging and channels. Engagement data shows us which prospects respond and why, so we can validate what works before scaling. You get early wins while we gather the insights. ABM is precise and measurable at every stage HubSpot-powered tracking is used from the first touchpoint to a closed deal. We track which personas engage, which industries convert, and which content drives meetings. 100+ coordinated touchpoints per account We start with channels that will increase the likelihood of engagement. Bottom-up first (the conversion stage), then top-down (the nurturing stage). Every account gets personalized engagement at scale. Mapping the entire buying committee We pre-qualify every prospect, identify 4–10 decision-makers per account, and segment by role, industry, stage, and key pain points. You invest less since time and resources are narrowly focused. Prioritized channel rollout based on performance We start with the highest-converting channels, validate results, and scale, flexible to your setup. We run core outreach (email, LinkedIn, calling) and sync with your inbound channels or build what’s missing. Clearer ROI ABM delivers the highest ROI of any B2B marketing channel, with a typical 300% within the first year. Complete pipeline transparency helps you see exactly what's working and what isn’t. ### Belkins’ ABM service in action Our framework ensures every account receives the right message at the right stage, starting with conversion, and then scaling areas that show early wins. --- Foundation and strategy mapping --- Conversion --- Engagement --- Activation --- Awareness --- Continuous optimization --- - Weeks 1–4 (pre-launch) #### Foundation and strategy mapping --- We begin with an in-depth strategy that includes: - Refining your ICP and selecting high-value target accounts based on conversion potential - Mapping complete buying committees - Testing value proposition and product/service differentiation through market research - Building segmented account lists with full contact mapping by industry, company size, and maturity - Developing persona-specific messaging frameworks that speak to each stakeholder's unique pain points - Auditing your existing marketing channels and assets to determine the best approach What to expect Customer value insights from Week One, positioning clarity, and a validated strategy roadmap - Month 1–3 #### Conversion --- We kick off with a bottom-up outreach approach that starts with direct engagement. Targeted conversion campaigns include: - Launching the chosen channels with high conversion potential, with different messaging angles and value propositions - A/B testing across buyer groups and industries to identify what actually resonates - Measuring engagement differences between personas to validate targeting assumptions - Identifying top-performing segments before scaling your budget What to expect Engagement data within weeks, early wins and meetings, and clear direction on which segments deserve full investment - Months 3–6 #### Engagement --- Adding channels for prospects that aren’t ready for sales calls by: - Launching webinars, hosting roundtables, and LinkedIn Live broadcasts to create interactive touchpoints, while leveraging your existing marketing setup or building the full infrastructure from scratch - Inviting prospects to educational experiences (e.g., insight sharing sessions or one-on-one workshops) - Revamping messaging with engagement-focused CTAs - Cycling through your list a second time with new angles and deeper relationship building What to expect Strategy confirmed by engagement data, pipeline ramping up, big opportunities, and account penetration climbing from 2%-3% to 5%-10% - Months 4–8 #### Activation --- Building trust through education, not sales pitches by: - Delivering expert-driven content: case studies, benchmark reports, and industry guides - Targeting accounts without immediate buying intent to build long-term relationships for future sales - Establishing thought leadership and credibility in your space - Launching a third cycle through your list with trust-building educational assets What to expect Deeper engagement across entire buying committees, multiple personas per account, and prospects self-educating before sales conversations - Months 6–12 #### Awareness --- Maximizing visibility, then reversing direction by: - Creating thought leadership: articles, interviews, podcasts, and speaking opportunities - Deploying paid advertising: LinkedIn sponsored content, display ads, and retargeting - Completing the fourth bottom-up cycle, then reversing (Awareness → Activation → Engagement → Conversion) - Generating over 100 touchpoints per account across both cycles What to expect All the stages running simultaneously, multiple cycles completed, significant pipeline value, and maximum account penetration - Ongoing #### Continuous optimization --- Real-time measurement and strategic refinement by: - Analyzing engagement patterns across all stages, channels, and personas Identifying high-intent prospects for targeted SDR outreach - Testing new angles and segments by using 20-30% of resources for experiments - Weekly reviews and quarterly strategy adjustments based on your data - Full HubSpot visibility through engagement rates, pipeline velocity, ROI tracking, and attribution What to expect Data-driven improvements weekly; clear visibility into what's working; and strategic pivots based on real-time results ## Here’s how B2B companies succeed with us See how our ABM approach transformed the pipeline for companies like yours - Results Months 4–8 - Double the meetings compared to the previous quarter - Cut costs by 30% - Opened big opportunities with Coca-Cola, McDonald's, and Dr. Pepper Challenge - Very limited and saturated target market - The need to re-engage the same decision makers - High-value deals requiring precision Solution 4-stage omnichannel framework with persona-tight messaging. - Results - 35 appointments with sales-ready prospects in four months - 110% of the KPI achieved - New omnichannel outreach infrastructure Challenge - Entering a saturated market - Autodesk lacked outbound infrastructure - A competitive messaging framework, and had a raw lead database Solution Validated the raw lead database, developed a competitive messaging framework for two main personas, and executed an omnichannel campaign. - Results - Validated ICP across segments - Made breakthroughs with key enterprise accounts - Built an automated pipeline engine, now running on autopilot with consistent deal flow Challenge - No marketing infrastructure - Multiple enterprise segments requiring a personalized approach - And isolation Solution Built a complete ABM system from scratch, including persona mapping, landing pages, videos, social media, ads, events, and multi-channel orchestration. [Explore case studies](https://belkins.io/case-studies) ## An award-winning B2B ABM agency Our commitment to quality, consistency, and partnership has earned us multiple industry awards. See what our clients are saying about the results we help them achieve. [clutch /](https://clutch.co/profile/belkins#reviews) 4.9 score 230 reviews [g2 /](https://www.g2.com/products/belkins/reviews) 4.8 score 93 reviews [See all awards](https://belkins.io/awards) ## ABM pricing Typical investment range: from $5,000 1,500 leads/month 3 outreach channels 100+ guaranteed appts/year We shape every engagement around your business, integrating with your existing marketing infrastructure or building what's missing. Your investment depends on: - Account complexity - Target market size - Channel mix - Сurrent digital presence and marketing assets What’s included: - ICP analysis and refinement - Dedicated team: SDR, AM, researchers, Sales Ops specialists, marketing specialist, and B2B copywriter - Custom messaging and omnichannel campaigns (i.e., email, LinkedIn, and calling) - Follow-ups, objection handling, and prospect nurturing - HubSpot CRM integration and management - Weekly reporting and quarterly strategy revisions Scale with marketing add-ons: Amplify your results with services like paid advertising, promotional video development, webinar execution, sales enablement, and/or GTM strategy development. We'll recommend the right mix based on your goals. ## FAQ ### How is your ABM different from traditional outreach? Traditional outreach starts with creating awareness through ads, content, and thought leadership, and hopes for conversions later. We flip it by starting with conversion campaigns to test messaging and getting early wins, then layer in engagement, activation, and awareness based on what actually works. You get a pipeline in months while building a long-term engine. ### What's the minimum TAM size for ABM to work? Our approach works for 100–10,000 target accounts. If you have fewer than 100, you likely need one-to-one ABM. If you have more than 10,000 targets, traditional high-volume outreach might work. The sweet spot: companies that can't afford to waste leads on surface-level touches and require deep penetration to win deals. ### How do you integrate ABM approaches for smaller, high-value target lists? That's our core expertise. For high-value target lists (even 100–500 accounts), we map the complete buying committee for each account; create persona-specific messaging; and orchestrate across email, LinkedIn, ads, calling, and events. We cycle through the same list four or more times, with different CTAs and buyer-intent signals at each stage. ### Can ABM work if we don't have a defined value proposition yet? Absolutely. Stage 1 (conversion) is specifically designed to A/B test messaging, positioning, and differentiation through real prospect engagement. We help you discover which value propositions resonate before you scale your budget. Most clients come to us without clarity; we build it through data. ### When will we see the first results? First engagement data: Within weeks Early meetings/opportunities: Months 1–3 as we validate messaging Pipeline building: Months 3–6 as we add channels First big closed deals: Typically 6–12 months Positive ROI: Within first year (typically 300%) Scale only what works Let's build an ABM strategy that reaches every stakeholder and cycles through laser-precise touchpoints, so every target account becomes an opportunity, not a lost lead.