--- title: "Account Managers | Belkins Approach" description: "Entrusting your sales to Belkins, you put them in the reliable hands of our AMs. So what does an account manager do and what are their roles?" url: "https://belkins.io/account-manager-approach" --- Belkins client delivery team # Account management team Your dedicated account management team plans, runs, and evolves your strategy, taking all your campaigns from an initial idea to a proven, scalable omnichannel system. ## How it works 1st day 01 How it works 1st day We kick things off by learning more about your business, goals, identity, and outreach expectations, followed by a team intro. 01 3d day 02 How it works 3d day We meet the team and discuss your ICP, value proposition, and the technical details of your campaign and review strategy. 02 2nd–3d week 03 How it works 2nd–3d week We gather the first batch of leads, craft custom email templates, roll out your campaign, monitor initial results, and make any necessary adjustments. 03 1st month 04 How it works 1st month If the campaign gains traction, we continually analyze performance and make improvements to amplify what’s working and cut what’s not working. 04 Ongoing 05 How it works Ongoing After building a solid workflow for interacting with your customers and demonstrating the value from each meeting, we A/B test and polish our services to boost your campaign's success. 05 Understanding your product and positioning Prospect feedback Your AM studies campaign stats, prospects’ responses, and objections. This helps them to align strategy and outcomes with the desired cost per lead, level of prospect qualification, lead value, and prospect-to-deal time. Marketing materials Your dedicated AM gets acquainted with your marketing materials and reviews your demo calls to explore your business culture and your brand’s voice. Useful media Your AM studies your prospects’ behavior via social networks, industry-relevant blogging platforms, and review websites. KPI & deliverables Your AM increases performance on the fly by analyzing campaign data (reply rate, open rate, conversion rate, response dynamics, titles engaged, most active markets, etc.). Industry events Your AM monitors the latest events in your clients’ industries, identifying potential discussion points and adding more relevant info and value to your campaigns. Opportunity analysis Your dedicated AM works with your in-house team to implement new business strategies and tactics, constantly improving your results. ## Get a fully remote team or plug in the specific roles you need ### Account director (AD) Your main point of contact and strategic lead. They oversee the campaign from setup to optimization, and keep everything aligned with your goals. ### Sales development representative (SDR) They execute the outreach strategy, engage prospects, qualify interest, and book meetings that are worth your sales team’s time. [Learn more](https://belkins.io/sdr-approach) ### Lead sourcing specialist They research and build lead lists manually, using multiple data points to make sure every contact actually fits your ICP. [Learn more](https://belkins.io/research-approach) ### Sales copywriter They write and refine outreach copy that sounds like your brand — clear, relevant, and built to start real conversations. [Learn more](https://belkins.io/content-approach) ### Email deliverability specialist (EDS) They ensure your emails land in inboxes, not spam, monitoring domain health, inbox placement, and deliverability every day. [Learn more](https://belkins.io/deliverability-approach) ### Project manager (PM) Responsible for the smooth internal execution of the strategy, quality assurance, and ensuring we achieve the desired appointments KPI. ### HubSpot expert Responsible for reporting and HubSpot integration on the project. ### Custom expert team For complex, omnichannel campaigns, we bring in senior in-house and partner experts to support strategy, execution, and optimization across channels, like paid ads, SEO, and so on. ## Moving towards your goal, one challenge at a time ### Struggling with scaling ### Poor engagement ### Targeting the wrong people ### Hard to find market fit ### Too lengthy sales cycle ### Testing the new market Problem > We already know which outreach strategy works for us. What we need now is a team that can scale it properly. Brad Moran Founder and CEO --- Solution > Your AM team works as an extension of your in-house team — helping you scale outreach without losing quality. Whether you’re reaching 1,500 or 15,000 contacts, leads are researched, qualified, and handed over ready for sales. Marco Belkins’ middle account manager Problem > We already know which outreach strategy works for us. What we need now is a team that can scale it properly. Brad Moran Founder and CEO --- Solution > Your AM team works as an extension of your in-house team — helping you scale outreach without losing quality. Whether you’re reaching 1,500 or 15,000 contacts, leads are researched, qualified, and handed over ready for sales. Marco Belkins’ middle account manager Problem > We already know which outreach strategy works for us. What we need now is a team that can scale it properly. Brad Moran Founder and CEO --- Solution > Your AM team works as an extension of your in-house team — helping you scale outreach without losing quality. Whether you’re reaching 1,500 or 15,000 contacts, leads are researched, qualified, and handed over ready for sales. Marco Belkins’ middle account manager Problem > We already know which outreach strategy works for us. What we need now is a team that can scale it properly. Brad Moran Founder and CEO --- Solution > Your AM team works as an extension of your in-house team — helping you scale outreach without losing quality. Whether you’re reaching 1,500 or 15,000 contacts, leads are researched, qualified, and handed over ready for sales. Marco Belkins’ middle account manager Problem > We already know which outreach strategy works for us. What we need now is a team that can scale it properly. Brad Moran Founder and CEO --- Solution > Your AM team works as an extension of your in-house team — helping you scale outreach without losing quality. Whether you’re reaching 1,500 or 15,000 contacts, leads are researched, qualified, and handed over ready for sales. Marco Belkins’ middle account manager Problem > We already know which outreach strategy works for us. What we need now is a team that can scale it properly. Brad Moran Founder and CEO --- Solution > Your AM team works as an extension of your in-house team — helping you scale outreach without losing quality. Whether you’re reaching 1,500 or 15,000 contacts, leads are researched, qualified, and handed over ready for sales. Marco Belkins’ middle account manager ### How we keep score 1. 01 Qualified appointments We focus on quality first. Campaigns are scaled only after we find what works. Thus, every booked meeting has a real chance to convert. 2. 02 Audience building Reaching the right audience takes more than emails. We build engagement across channels, combining email, LinkedIn, and other touchpoints — using personalized messaging, smart follow-ups, and consistent testing to drive replies and conversations. 3. 03 Retention rate We stay on top of every opportunity, re-engaging no-shows, following up consistently, and responding to every reply to ensure nothing gets lost. 4. 04 Spam rate Deliverability is non-negotiable. We follow best practices, monitor inbox placement, and actively protect your domains to keep outreach visible and effective. ## Award-winning B2B sales agency See what others are saying about Belkins’ B2B lead generation services and how we helped hack their growth. [clutch /](https://clutch.co/profile/belkins#reviews) 4.9 score 230 reviews [g2 /](https://www.g2.com/products/belkins/reviews) 4.8 score 93 reviews [See all awards](https://belkins.io/awards) ## How companies grow with us Check out how we help our clients win each opportunity. --- [Email outreach soars to 3rd place among 20 channels for an integrity and efficiency service provider](https://belkins.io/case-studies/lead-generation-for-fired-heater-service-provider) [Read more](https://belkins.io/case-studies/lead-generation-for-fired-heater-service-provider) ![Jason Wong](https://belkins.directus.app/assets/74a6f6ef-d032-4bea-ab7b-0bd2a867659d?fit=inside) Jason Wong CEO at Omnicharge --- [Lead Generation for Power Banks & Charging Stations Manufacturer: Omnicharge Case Study](https://belkins.io/case-studies/lead-generation-for-power-banks-charging-stations-manufacturer) [Read more](https://belkins.io/case-studies/lead-generation-for-power-banks-charging-stations-manufacturer) ![Audrey Wyrick](https://belkins.directus.app/assets/f1a9648a-8899-4da2-bfe8-8eb8bcab1968?fit=inside) Audrey Wyrick Sr. Product Marketing Manager at Cengage --- [Outsourcing Sales Acquisition for Online Education Company: 145 Calls Booked in 9 Months](https://belkins.io/case-studies/lead-generation-for-online-continuing-education-provider) [Read more](https://belkins.io/case-studies/lead-generation-for-online-continuing-education-provider) ![Henrik Ibsen](https://belkins.directus.app/assets/3b622919-e478-4e83-ba29-dc6e46d5f354?fit=inside) Henrik Ibsen CEO at OpenTeleHealth --- [Belkins overcame sales pipeline exhaustion, boosting appointments x2 for a health monitoring company.](https://belkins.io/case-studies/lead-generation-for-remote-patient-monitoring-platform) [Read more](https://belkins.io/case-studies/lead-generation-for-remote-patient-monitoring-platform) ![NDA](https://belkins.directus.app/assets/e317defc-48b7-4771-8168-9d79abe49760?fit=inside) NDA NDA --- [An investment platform fixed inconsistent lead flow issues and landed 30+ monthly meetings with Belkins’ omnichannel approach](https://belkins.io/case-studies/lead-generation-for-startup-investment-platform) [Read more](https://belkins.io/case-studies/lead-generation-for-startup-investment-platform) [Explore case studies](https://belkins.io/case-studies) ## FAQ ### Can I request an AM with experience in my industry? Sure. We match you with an account manager whose background aligns closely with your industry and goals whenever possible. ### How many accounts does an AM handle? Depending on experience level, an AM typically manages up to 10 projects. We cap workloads intentionally to protect quality and expand the team as new projects come in. ### Do Belkins’ account managers have marketing experience? Yes. Our account managers have hands-on experience in marketing, outreach, and related disciplines, not just project coordination. ### How does my AM stay aligned with my goals? You’ll have a dedicated Slack channel for daily communication and regular video check-ins to review progress, results, and next steps — all based on live campaign data. ### How involved is the AM in results? Your AM dives deep into your product and market, tracks performance across the entire campaign, and continuously adjusts strategy to improve outcomes.