--- title: "Omnichannel // Our approach to B2B lead generation" description: "What helps us be the best in what we do? Discover the fundamentals of Belkins approach!" url: "https://belkins.io/belkins-approach" --- # Belkins approach Belkins’ omnichannel excellence in action Discover how our innovative lead gen and appointment setting solutions can drive exceptional results for your business. \* schedule a 30-45-min call with our account executive Trusted by 1,000+ customer-focused brands Why omnichannel is a cut above the rest With B2B buyers engaging across an average of 62 touchpoints and 3+ channels, the traditional approach is no longer sufficient. Apply an omnichannel strategy with the professional assistance of Belkins — a U.S. leader in B2B lead gen and appointment setting. Our multilayered process 2 Awareness building We cast a wide net to get leads matching your buyer personas and launch graduate, integrated sequences across selected channels. Goal Generate top-of-the-funnel leads and identify their problem awareness level. Messaging type Broad, focused on starting the conversation. Cold email outreach LinkedIn outreach Thought-leadership campaigns on social media Cold calls and voicemails Targeted advertising on LinkedIn and Google Optional: Creation and distribution of educational content Development of SEO-focused landing pages 3 Audience activation After analyzing the first campaigns’ results and behavioral data, we pick the highest-performing awareness-building channels and create more specific messages. Goal Nurture leads and provide your company’s solution. Messaging type Tailored to decision-makers’ specific challenges and missed opportunities. Intent-based calling WhatsApp and SMS Email follow-ups LinkedIn follow-ups Retargeting advertising campaigns Optional: We create more in-depth, middle-of-the-funnel industry content like white papers, webinars, and blog posts 4 Conversion Based on previous campaigns’ performances, we target the most engaged and qualified prospects and tailor personalized messages with specific CTAs to meet your sales team. Goal Schedule sales appointments with high-quality prospects. Messaging type Proposing meetings with your sales team. Appointment setting Multilevel follow-ups and nurturing campaigns (via emails, SMS, calls, and LinkedIn messages) Booking slots in your calendar No-show prevention Optional: Creating and sharing sales enablement assets like case studies or sales decks 5 Reporting and analytics At every stage, we work with maximum transparency and closely with your team, sharing insights and making adjustments together. We’ll integrate our approach into your reporting and participate in your team meetings to ensure long-term growth. Get to know our process in detail Access Belkins’ onboarding & ongoing guide Why Belkins is different Tired of agencies that are only good at promising? Unlike others, we’re the ultimate B2B growth partner who truly focuses on your success and provides an elite level of service quality. Belkins Other agencies Comprehensive go-to-market strategies We develop tailored strategies that align with your unique business goals and target market, maximizing and stabilizing return on investments for years ahead. Limited tactical planning Quick, radical decisions might bring instant benefit, but they lack strategic direction for lasting positive effects, dragging you into a stagnation loop. Crafted, personalized playbooks One-size-fits-all tactics Full-spectrum omnichannel Channel-focused experience Long-term partnerships Short-term focus Aligned marketing and sales efforts Siloed approach Stellar pros with industry-focused knowledge Rigid teams with high turnover Proprietary lead gen tech stack Skin-deep research within outdated databases Streamlined client acquisition done for you What Belkins takes care of Infrastructure setup Manual lead research and lead sourcing Cold email outreach LinkedIn outreach Intent-based follow-up calling WhatsApp/SMS nurturing Paid ads Deliverability monitoring Cold calling Account-based marketing Sales enablement Channel orchestration Lead nurturing What we do together Go-to-market strategy development Refinement of your ideal customer profile Buyer persona creation Messaging alignment Reporting and analytics setup All that’s left for you to do Provide us with case studies and content Participate in networking events Run webinars and open discussions Attend booked meetings Close deals ## How your pipeline will look with Belkins Focus on scaling your business while we deliver you sales-ready B2B leads. We take care of the entire user journey ### Omnichannel engagement We develop a comprehensive plan that combines email, LinkedIn, and cold calling to reach your prospects at the right time and in the right place. ### Activation Prospects engage by replying to emails, subscribing to newsletters, clicking on ads, answering in WhatsApp, attending a webinar, etc. ### Conversion With personalized appointment setting and persistent follow-ups, we ensure your prospects attend demo calls and online or face-to-face meetings with your sales executives. Your part in the process ### Deal closure All that’s left for you to do is attend booked appointments, run sales negotiations, and sign new deals. \* Average yearly outcomes. The results depend on multiple factors. Up to 18,000\* prospects within your client profile Leads Up to 9,000\* marketing-qualified leads MQLs 200\* sales-qualified meetings with decision-makers SQLs 10-30\* closed deals Opportunities ## We’re the top-rated B2B lead generation company in the USA See what others are saying about Belkins’ B2B lead generation services and how we helped hack their growth. [clutch /](https://clutch.co/profile/belkins#reviews) 4.9 score 230 reviews [g2 /](https://www.g2.com/products/belkins/reviews) 4.8 score 93 reviews Drive growth with new opportunities Get 100–400 yearly appointments with sales-ready decision-makers