While it’s normal for a B2B sales cycle to be a bit longer than it used to be, it doesn’t mean there are no areas for improvement. Do you know how to figure them out and maintain your sales at an optimal pace?

When you consider all outcomes of your email campaigns, don’t be afraid to ask the right questions. Even if they scare you. Let’s talk about negative replies and the ways of dealing with them.

There is no point to sugar coat it, follow-ups are very easy to mess up. It’s a delicate process and mistakes can be made. To help you prevent them, let’s finally dig into the subject of follow-ups.

How do cold prospects become hot leads? What happens before these hot leads turn into buyers?