How can you upgrade your appointment-setting score? Well, there is the perfect formula for making your appointment setting more productive, and we broke it down into 5 important tips.

Every business relies on its sales team. It produces leads, closes deals, and generates revenue. It must be well-built and structured to achieve all these purposes. How to build and manage a B2B sales team? Here are some guidelines. Find out more!

Lead generation and appointment setting aim at generating qualified leads and converting them into customers. From this article, you'll learn what leads appointment setting focuses on and what kind of potential customers the lead generation process brings. You'll understand the goals of each marketing approach and see how they differ.

Effective lead generation and appointment setting are pivotal for every B2B brand’s success in the modern market. With the help of lead generation, brands fill their sales pipelines with lots of new, highly-qualified leads. And, with the help of appointment setting, they get a chance to transform those leads into actual customers who bring profit.