--- title: "B2B Marketing Articles | Belkins Blog" description: "The hottest topics on B2B marketing here! Figure out how to optimize your marketing practices and attract more clients with minimal efforts." url: "https://belkins.io/blog/category/b2b-marketing" --- [Back to Blog](https://belkins.io/blog) [10 min](https://belkins.io/blog/fixing-gtm-challenges-hubspot) The top 5 GTM challenges professional service firms solve with HubSpot Learn how Mole Street helped Belkins rebuilt their GTM engine on HubSpot and what their structural fixes reveal about the hidden failures stalling your pipeline. by Brendan Walsh B2B marketing 10 Feb 2026 [17 m](https://belkins.io/blog/how-to-find-a-call-center) How to find and hire a B2B call center Stop hiring call centers based on hourly rates. Use this metric-first evaluation guide to find B2B partners that deliver qualified meetings and fill your pipeline. by Jeffrey Lupo B2B marketing 4 Feb 2026 [20 min](https://belkins.io/blog/b2b-marketing-channels) B2B marketing channels: A 2026 data study on ROI and spend This data study reviews the reality behind the marketing budgets of 90 different companies: Where top marketers are placing their capital and what channels are the most effective in their opinion. by Sophie Kompaniiets B2B marketing 19 Jan 2026 [9 m](https://belkins.io/blog/ideal-customer-profile-lead-generation) How we use clients’ ideal customer profiles (ICPs) in lead generation campaigns Check the exact step-by-step approach Belkins’ account managers and research team use our clients’ ICP for lead generation, complete with real-world examples. by Sophie Kompaniiets B2B marketing 23 May 2025 [14 min](https://belkins.io/blog/inbound-vs-outbound-marketing) Inbound vs. outbound marketing: Channels and tactics for B2B In this article, we’ll share the current best channels, how to use them for both inbound and outbound marketing, and successful examples from our own case studies. by Jeffrey Lupo B2B marketing 23 Apr 2025 [13 min](https://belkins.io/blog/omnichannel-customer-journey) How to map an omnichannel customer journey: Your action blueprint We offer Belkins’ step-by-step playbook for mapping and building the omnichannel customer journey. This is the same process we use for both our clients and our own lead gen. by Jeffrey Lupo B2B marketing 3 Apr 2025 [14 min](https://belkins.io/blog/b2b-omnichannel-examples) 7 B2B omnichannel examples and why they worked Unlock the “whys” behind successful B2B omnichannel campaigns with 7 real-world examples and actionable strategies. by Jeffrey Lupo B2B marketing 19 Feb 2025 [14 min](https://belkins.io/blog/omnichannel-vs-multichannel-marketing-in-b2b) Omnichannel vs. multichannel marketing in B2B explained In this article, we illustrate the capabilities of each marketing approach for different industries along with examples and real-life case studies. by Jeffrey Lupo B2B marketing 24 Jan 2025 [15 m](https://belkins.io/blog/how-to-create-b2b-omnichannel-marketing-strategy) How to create a winning B2B omnichannel marketing strategy Settle in and we’ll explore how strategy is an integral piece of a successful B2B omnichannel marketing campaign, along with how to build, execute, and optimize one for your organization. by Jeffrey Lupo B2B marketing 22 Jan 2025 [12 min](https://belkins.io/blog/omnichannel-benefits-for-b2b) 5 key benefits of an omnichannel marketing approach for B2B If you want to keep up with your clients’ rising expectations, this article explores 5 key benefits that make omnichannel marketing a must in B2B. Let’s delve into each of them. by Jeffrey Lupo B2B marketing 22 Jan 2025 [12 min](https://belkins.io/blog/omnichannel-marketing-challenges) Omnichannel marketing challenges for B2B and how to overcome them The omnichannel challenges can be separated into 3 key alignment areas: 1) channels, messaging, and buyer journey stages; 2) tech, data, and campaigns; 3) sales and marketing teams. In this article, we’ll explore each of these. by Jeffrey Lupo B2B marketing 23 Dec 2024 [1](https://belkins.io/blog/category/b2b-marketing)