Creativity is a flavor that makes everything better — at least when it is used wisely. But can anyone be creative without ever making mistakes?

Brand mascots are a natural part of B2C marketing. However, is it possible to use brand mascots to attract B2B customers? What makes a brand mascots noticeable and unique?

Does your B2B business fit right in? At first glance, it may seem that it has no place anywhere besides LinkedIn. The second glance requires an in-depth exploration of user mentality & your business.