Lead Generation & Research

Many things have been said about outbound marketing and inbound marketing. When you’re tasked with maintaining your brand’s visibility, it’s easy to get lost in controversial opinions.

In this article, we will outline the main channels for generating B2B sales leads and how you may be overlooking them.

Inbound and outbound sales have so many differences and specifics that it may feel overwhelming. Luckily, Michael Maximoff from Belkins and Brendan Walsh from Mole Street are here to help you figure out the best strategy.

Imagine the max number of leads you need to make a sale - and we’ll tell you that, in fact, you need even more leads. How does it work? What are the metrics? Let’s figure it out together in this article.

B2B sales is an intricate process that requires strict control. Let’s find out if B2B sales outsourcing is a solution for accelerating your lead generation.

Communication with clients and prospects is never easy. But COVID-19 brought them to the entirely new difficulty level. How do you speak to your stressed-out customers without stressing them out even more? Here is what we have to say about this.

Things are starting to get back to normal…or are they? It seems that the world has changed and many businesses have to rediscover their place in this new setting. If this rings true with you, let’s see how you can adapt and make a change of your own!

It’s time to explore the real potential of AI — and whether it really can accelerate your account marketing campaigns.

Generally, we bring up technographics whenever we speak about data enrichment. So, it’s time for us to give this subject the attention it deserves.

What do you need to find a job title? A couple of minutes on LinkedIn. But is that really all you need to do to actually find the decision maker?

Prospect, prospect, prospect. That’s what prominent B2B sales executives suggest to improve conversion and increase close rates. And they’re not wrong.

Some people say that seasonality is a self-made prophecy. Others believe that it’s shaped by external factors. However, everyone agrees that predicting your hot seasons allows you to bring you...

Lead generation and lead nurturing go hand in hand. At least, that’s how things should be. Dig into the hows and whys of lead nurturing strategy and see what makes it so important.

Inbound marketing is complicated but rewarding. The same can be said about inbound B2B leads. Without proper organization, the results are hit and miss.

Sales prospecting can be very repetitive, complicated and draining. Is there a one-click solution for it? Is it possible to generate a winning sales message within an advanced sales tool?

Data enrichment is defined as enhancing an existing data profile by finding and adding more exclusive and relevant information to it, therefore increasing the value of the data profile.

Business platforms talk about Jedi mind tricks in business. The assumption about psychological mind tricks as an integral part of the sales success still exist nowadays.

Why do some companies lead the market for years while others sink and fade into obscurity? How do your target audiences change with time? How do you survive in a market that is used?

Is your firm ready for a new B2B sales experience? The team at Belkins can help! For the past 5 years, our experts have been helping global clients reach their sales goals and grow their business.

Account-based sales development is strategic prospecting that is based on working with high-value prospects (account), personalized content and offers.