A well-developed ideal customer profile helps marketing and sales streamline lead generation and nurturing efforts. Tapping into pain points and goals of the key customers, an ICP valuable is an effective tool for marketing, lead generation, sales enablement, product development, and customer success.
Communication with clients and prospects is never easy. But COVID-19 brought them to the entirely new difficulty level. How do you speak to your stressed-out customers without stressing them out even more? Here is what we have to say about this.
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