Dmitry Chervonyi
Reading duration
Sand via email
Save in Pocket
Save in Flipboard
Send in Messenger
Send in Messenger
Send in Whatsapp

The pandemic is slowly ebbing away — or at least it gets overshadowed by the need to keep things going and sales pipelines fueled. In spite of the concerns and uncertainty, we see the new, changed world rising and advancing. So, it’s high time to start looking for your place in this new setting and see how to get b2b leads to help your business recover — as well as lend a hand to some industries.  

1. Contribute to healthcare innovation

For many countries, including the United States of America, the COVID-19 outbreak is still a real threat that puts a lot of strain on healthcare facilities and medical workers. Even as the number of cases goes down, the necessity for staying alert and ready for the second wave will remain.  What does it mean for you, as a SaaS company or a software developer? 

Assist with implementing telemedicine. While many people can follow the social distancing rules, medical workers can’t. This is why it’s now crucial to introduce new solutions and methods that keep doctors and nurses away from potentially contagious patients without excluding those in need of urgent care. There has been a sharp spike in telehealth visits and many facilities had to add around a thousand new operators to the current staff in order to help the teams consult patients within their telehealth visit. Aside from that, telehealth platforms allow us to deal with another heartbreaking issue that emerged together with the COVID-19 pandemic — separation. 

The worst part of having a family member admitted to acute care is enduring the constant fear of not being able to visit them, see their condition for yourself or even share words of encouragement and keep their spirits up. However, the potential of telehealth technology allows us to make the separation a little less unbearable by letting the relatives of the patient to communicate with them and get constant updates about their health and progress. This innovation means a lot for many people who face the risk of being admitted to the hospital every day

Protect patient data with new cybersecurity solutions. With the arrival of a new threat, the internet turned from the ocean of information into a minefield of leaks and fakes. While many users can handle some fact-checking every once in a while, the same thing can’t be said about patient data leaks. 

Since healthcare administration and patient registration systems are now under a lot of pressure due to having to process so much data in so little time, opportunistic cybercriminals may use that to their advantage. From phishing data to compromising entire systems just to make a statement, nobody wants that. Therefore, it’s high time for all the companies involved in developing antimalware and cybersecurity apps to reach out and help medical facilities stay in control of their data. 

2. Take part in a hands-off economy 

New social norms are here to stay. As a wise person once said: “You can look but you can’t touch”, and it became quite the reality in terms of interacting with people, things, and even ourselves. It’s a habit that is guaranteed to stick even after COVID-19 is long gone. This is something both local businesses and network companies should take into account — and you should do it too. 

Equip your local stores. Many small businesses (such as family-owned restaurants and shops and other B2B USA businesses) are ready to start working despite the quarantine. Disregarding the rules has nothing to do with that urge. For their owners, these establishments have become their only source of income. They can only wait so long until the financial backup is depleted. Facing the probability of getting a virus becomes less scary than not being able to feed your family, so helping small business owners recover and stay safe would be a good thing to do. You can do it by making sure that workers and buyers interact as little as possible. For example, even though the risk of viral transmission via cash exchange has not yet been scientifically proven, consumers will be more prone to using bank cards instead of cash. That provides lots of options for app developers, fintech experts, companies that outfit stores with POS-terminals, etc.  

Let 3D-printing make its entrance. Naturally, stories about getting a house being as easy as printing it, are straight out of sci-fi…For now. As this research shows, the worth of the global 3D printing market for 2019 was over 12 billion USD and it’s predicted to increase by 14% by 2027. All it takes is a little push and we have all reasons to believe that that push will come straight after the pandemic. For example, according to the RS Components Managing Director, Bran Andrew, 3D-printing has become more increasingly popular over the last few years. As 3D-printing devices become more affordable, they can be used for making supply chains safer, production faster, and less dependent on human contact. 

3. Help farmers adapt 

Aside from retail and tourism, farming also got hit hard — not by COVID-19 itself but by the restrictions, imposed by different governments. All those stories about farmers having to destroy their products because they had no means of selling them or even transporting them are a sad reality. And things are going to be tough for the farming community even after the pandemic. But there is how you can make a change: 

Provide a faster way of getting agdata. This industry requires a lot of data in order to ensure the quality of the end product. All progress and experiences are documented on paper and stored, so if an agronome needs information about the crops in 2013, it takes some time of sorting papers through with the entire team. Sure, many farming enterprises start using digital databases but few of them actually digitize all the data from existing paper documents. But in the new era of social distancing, it’s a must. Agriculture companies will benefit from an in-depth digital catalog that includes all seasons has powerful cybersecurity and storage capacity. Giving workers instant access to any file they need, saving them the hours of searching, will be an incredible productivity boost - not to mention a great contribution to the safe distance culture. 

Introduce collaboration platforms. Some things are usually discussed at a face-to-face meeting or during a brainstorm. Farming and agriculture usually rely on such meetings heavily in order to discuss every detail of their current work, starting with the vendors they will be cooperating with and ending with choosing the right type of fertilizer. However, each meeting means that workers get distracted from their tasks — and, moreover, discussing several big topics at once may result in them losing a grip on their priorities. So, a customized collaboration platform can become a good solution. Contrary to popular opinions, digital collaboration software can do more than help white-collar workers organize their project management. It can provide a secure communication channel, a place for gathering all important data (images, graphs, contact data, notes, and commentaries), and making it available to every member of the project. For example, an agronom can leave a suggestion regarding growing crops during a rainy season, or request information about the current vendor - and that request will be instantly delivered to its recipient. 

Key takeaways

Things will definitely change after coronavirus. They will affect trends, business models, entire industries. However, seasoned business owners know that after a crisis, there is recovery — and a chance for growth. You only need to know where to look for it. 

Pay attention to the industries that took the hit. It’s true that without our medics, farmers, and small business owners, we would have collapsed long ago. Those professions will never be irrelevant. They uphold our economy and wellbeing, so if there is any way you can help them optimize their work safely, go for it. In addition to trying yourself to develop a completely new product, you’ll be on your way towards a new identity, the one that will help you and your business advance. 

Make safety your priority. We keep being warned of the second wave of COVID-19 and even told that the virus is here to stay. While there is no doubt that it will be defeated with vaccines, in the end, people will be naturally apprehensive of how they interact with their surroundings. Therefore, they show more trust to brands who make their respect for new health guidelines loud and clear. Whether you make digital products or run a manufacturing business, there is a way for you to contribute to this. 

Get ready for the culture of distancing. There is more to social distancing than people standing 1,5 meters away from each other on the street. Many businesses and companies will have to go for a reduced number of employees just to make sure that their working space allows them to distance all their workers according to the new rules. In order to help companies adapt without dismissing their workers, there will be a sharp demand for collaboration platforms, virtual assistants, and all kinds of digital transformation. 

We hope you enjoyed reading this new article as much as we enjoyed working on it! If you don’t want to miss new content from Belkins, subscribe and we’ll ping you every once in a while with new articles.

Dmitry Chervonyi

Chief Marketing Officer at Belkins
Since starting his career in sales & marketing 9 years ago, Dmitry never stopped searching for new opportunities that can turn the tables on sales development and the ways that shape B2B relationships. He is always eager to share his findings with the audience.