B2B Lead Generation Blog - Page 3

How to Build an Effective B2B Sales Team in 2022?
Every business relies on its sales team. It produces leads, closes deals, and generates revenue. It must be well-built and structured to achieve all these purposes. How to build and manage a B2B sales team? Here are some guidelines. Find out more!
Michael Maximoff
Differences Between Lead Generation and Appointment Setting
Lead generation and appointment setting aim at generating qualified leads and converting them into customers. From this article, you'll learn what leads appointment setting focuses on and what kind of potential customers the lead generation process brings. You'll understand the goals of each marketing approach and see how they differ.
Michael Maximoff