B2B Lead Generation Blog - Page 7

What is an ideal customer profile (ICP)? What is it used for? If your company needs to improve revenue by increasing the quality of your business leads, knowing about ICP is a must. In this article, we unpack everything you need to know about ICP.

Generating leads isn't only about email outreach and cold calling. And, probably, it's time to add event lead generation to your marketing strategy. Learn how to organize events, grow your contact list, and get your sales to the next level!

Burnout in sales is a real problem that many salespeople struggle with. Although stress cannot be taken out of sales, it is possible to learn how to tackle burnout and create a structure that will support sales reps in their pursuit of the work-life balance.