The Skills That Should Be in Every Sales Manager Job Description [+ Template Listing] Sales Developement and Lead Generation services

Managers, and particularly sales managers, obtain their results from the team they manage. This necessitates behavioral skills that promote camaraderie and helpful attitudes.


The Essential Skills Every Sales Manager Needs


To enable staff members to develop their abilities, good human relations alone are not enough. The sales manager has to define tasks, set proper objectives, and maintain firm control. The characteristics and core competencies required to do these things are:

These skills are developed mainly from:


  • An interest in individual needs and points of view

  • A willingness to spend time and devote thought to analyzing attitudes

  • A sense of justice or fair dealing

  • Respect for others’ unique personalities


The Role of a Sales Manager


A sales manager must translate the organization’s vision, mission, and values into a meaningful context that sales teams can relate to and feel excited by. If a sales leader can effectively do this, she has created a sales team with a shared mental model. This transforms an ordinary sales team into a high-performing one.


For clarity, here is a brief description of the following terms:


An organization’s vision is a guiding image of success formed in terms of a huge goal. It is a description in words that conjures up a picture of the organization’s destination. A compelling vision will stretch expectations, aspirations, and performance. Without that powerful, attractive, valuable vision, why bother?


mission statement communicates the essence of an organization to its stakeholders and customers, and failure to clearly state and communicate an organization’s mission can have harmful consequences around its purpose. As Lewis Carroll’s Cheshire Cat says in Alice’s Adventures in Wonderland, “If you don’t know where you’re going, it doesn’t matter which way you go.” 


Guiding principles flow from mission statements. They’re intended to inform or shape all subsequent decision-making, which also provides normative criteria allowing policy-makers to accept, reject, or modify policy interventions and activities. They are a guiding set of ideas that are articulated, understood, and supported by the organization’s workforce.


Values are beliefs which the organization’s workforce hold in common and endeavor to put into practice. The values guide their performance and the decisions that are taken. Ideally, an individual’s personal values will align with the spoken and unspoken values of the organization. By developing a written statement of the values of the organization, individuals have a chance to contribute to the articulation of these values, as well as to evaluate how well their personal values and motivation match those of the organization. 


Sales Manager Job Description Template


If you’re looking to fill a sales manager opening, use this template job description as a starting point.


  • Work with Marketing to ensure consistent lead generation.

  • Collaborate with sales leadership to create and train prospecting process.

  • Collaborate with sales leadership to create and train lead qualification process.

  • Hire high-performing salespeople according to HR staffing guidelines.

  • Train new salespeople to ensure success.

  • Manage day-to-day performance of all sales team members and deliver reviews.

  • Work with sales leadership to generate ideas for sales contests and motivational initiatives.

  • Lead and schedule weekly and/or monthly team meetings with sales team and leadership.

  • Track sales team metrics and report data to leadership on a regular basis.

  • Coach and develop direct reports.

  • Implement performance plans according to company procedure.

  • Embody company culture and maintain high sales employee engagement.

  • Collaborate with IT on sales technology initiatives.

  • Meet pre-determined revenue goals through the activities of direct reports.

  • Ensure correct usage of CRM and other sales applications.

  • Train and ensure adherence to sales process.

  • Bachelor’s degree; business and marketing majors preferred.

  • Three to five years in a sales representative role; within industry preferred.

  • One year of prior management experience or demonstrated willingness and ability to learn management basics.

  • Strong intrapersonal skills.

  • Exceptional written and verbal communication skills.

  • Familiarity with data analysis and reporting.

  • Hardworking, persistent, and dependable.

  • Positive and enthusiastic.