--- title: "Expanding the Target Audience for a Supply Chain Optimization Platform" description: "How to start reaching out to the industries you’ve never dealt with before? Read an inspiring success story of an AI-powered supply chain optimization provider." url: "https://belkins.io/case-studies/expanding-the-target-audience-for-a-supply-chain-optimization-platform" --- ![Growthsayer](https://belkins.directus.app/assets/7dd5fc6e-4ce1-4fdc-99b4-f2f2a3dea2ae?fit=inside) # Lead generation for supply chain optimization platforms 500% ROI in just 6 months with 4 new deals closed. A case study by a supply chain optimization platform - 46 Appointments booked - 4 Deals closed Category Appointment setting Industry Software Development & Services Headquarters San Diego, California, USA Company size 1-10 employees ## About Growthsayer Growthsayer is a USA-based supply chain AI-powered platform geared toward streamlining and optimizing retail businesses’ processes. With smart AI algorithms, retailers can increase their profit margins with simplified ordering while minimizing out-of-stocks, and maximizing cash flows. Based on data-backed recommendations and accurate predictions, retailers are empowered to control finance expenditures, automate ordering, predict SKU (stock-keeping unit), prevent stock-outs, make better decisions with analytical insights, and ultimately improve ROI. ## Challenges Initially, the company was focused on the cannabis market. Exploring new markets and entering new sub-industries requires profound research of the target audiences and appropriate paradigm shifts in prospecting. The “language” you speak with one retail business can be incomprehensible to other audiences. In this case, the client faced the challenge of **expanding the audience and coming up with a unique approach** to properly target them. ![Lead generation for SoftDev](https://belkins.directus.app/assets/6e2b7e77-71b7-437a-8c5f-87d06e5d7f41?width=2722&height=1442) *Expanding target audience and opening up new markets, Belkins has helped the client to get over 6,600 leads.* ## Solutions - **Expanding new opportunities.** For the first few months, our main focus was on opening up new markets and targeting various retail companies: cosmetics, sports nutrition, vitamins, personal care, consumer goods, textiles, etc. Moreover, to foster our efforts, we augmented the pipeline by targeting businesses from Europe, besides prospects located in the USA. - **Elaborating upon an individual, hybrid approach.** Adhering to best practices while reaching out to prospects is one of the main requirements in Belkins’ outbound marketing. However, there's always room for improvements and adaptations that help outperform and get better results. In collaboration with the Growthsayer team, we came up with an out-of-the-box approach combining the client’s own vision and Belkins’ benchmarks. As a result, we reinvented outreach templates by utilizing semantic accents such as the client’s jokes, hooks, play-on-words, puns, etc. - **New target industry.** By heavily involving our researchers and account managers, we identified the manufacturing industry to be a promising opportunity for the client’s business scaling requirement, which proved to be fruitful. Results - 6,600 Leads added to the pipeline - 46 Appointments booked - 4 Deals closed in 6 month - The total number of **leads generated was 6,600**, with **closing 4 deals** (2 - signed, 2 - in the process). - In six months, we managed to deliver **46 appointments.** - The outreach campaign brought a **49% open rate** and **a 5.27% reply rate**. ## Challenges Belkins Encountered **Changing targets slowed down the results.** Following the client’s goals to expand the market, in the first couple of months, the traction turned out to be a bit lower than expected, resulting in 850 leads per month. It took us more time to research new audiences and evaluate what works and what doesn’t. Once we received the first appointments, we analyzed the sub-industries the prospects operate in and their titles, to focus tightly in the next quota. This impacted greater results. With the larger number of leads and each iteration we made, we managed to book 10 appointments in the third month. - Reading duration 10 min - Published 15 Feb 2023 Want 100+ qualified appointments yearly? Let's map your winning lead generation strategy. Contact us to unlock your growth potential Want to get 100 to 300 opportunities yearly and 10x your ROI? Book a call with Belkins experts to pick the right strategy and tactics that brings your sales to the next level. 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