--- title: "Lead Generation for Computing Education Platform: Codio Case Study" description: "Discover how Belkins booked 80 appointments in 7 months and fixed outreach issues for Codio, a computing & tech education platform." url: "https://belkins.io/case-studies/lead-generation-for-computing-education-platform" --- ![Codio](https://belkins.directus.app/assets/7de43e2a-4aa0-4513-8701-5b2e1cfcd8fb?fit=inside) # Lead generation for computing education platform Up to 100 Appointments in 9 Months: Outperformed KPIs for Codio - 80 appointments booked in 7 months - 145% avg. KPI achieved Category Appointment setting Industry E-learning Headquarters Cambridge, Massachusetts, USA Company size 11-50 employees ## About Codio Codio is the evidence-based platform for computer science education and tech skill development aimed at improving learner engagement and performance in universities and secondary education institutions. With the Codio programming platform, teachers can create powerfully interactive computing courses utilizing customizable courseware, automated assessments, instant feedback, and research-based instructional tools. ## Client’s Challenges 1. **Need for consistency.** Since the client’s in-house team was small and resources were limited, they addressed us to facilitate outbound and inbound processes and help manage workflows utilizing our own approaches. 2. **The core customer market is very niche.** The Codio team required partners who would adapt and understand their market from an alternative standpoint and foster their outbound efforts with ease. ## Solutions 1. **Re-engagement campaign implementation.** A big portion of the top 200 universities worldwide had already been using Codio. However, they were not as active in using the app as expected. Therefore, we incorporated targeted approaches that would re-engage leads and re-boot their product demand. 2. **Referral approach utilization.** Before defining the ultimate form of email templates, we tested various ways of conveying the information to the target audience. First, there was an assumption that long-form emails with a formal tone of voice would work great for universities. However, it turned out that concise and straightforward messages were getting more traction and delivered more value for their audience. [![Case Study Review](https://belkins.directus.app/assets/350a3a90-c48e-431f-ab25-903dadfbe09b?width=3840&height=2160)](https://clutch.co/profile/belkins) 3. **Assisting in inbound marketing.** The client’s request was to get more traction from their inbound leads who were generated by interacting with their website. With this purpose, we integrated HubSpot CRM and helped in handling leads acquiring and validating irrelevant ones. **Results - 200% new members growth in the first 6 weeks - 76% cold email open rate ** - In total, **80 appointments** were booked in 9 months. - **12 appointments** were acquired from nurturing campaign of inbound leads during 6 months. - The highest campaign open rate reached **76%**, while the reply rate was **21%**. - The total number of leads makes up **6,000**. - Key performance indicators were outperformed each month with **6 additional appointments**. ## Challenges Belkins Encountered - **Limited market.** Since the target audience was narrow, we had to fully immerse ourselves in the company’s processes, workflows, and needs to create unique campaigns that would resonate with them. As it turned out, reaching out to VIP prospects didn’t do anything productive. Instead, we used the referral approach allowing us to engage more people. - Reading duration 10 min - Published 7 Mar 2023 Want 100+ qualified appointments yearly? Let's map your winning lead generation strategy. Contact us to unlock your growth potential Want to get 100 to 300 opportunities yearly and 10x your ROI? Book a call with Belkins experts to pick the right strategy and tactics that brings your sales to the next level. [clutch /](https://clutch.co/profile/belkins#reviews) 4.9 score 230 reviews [g2 /](https://www.g2.com/products/belkins/reviews) 4.8 score 93 reviews Discover more case studies [Browse all](https://belkins.io/case-studies) [Our approach to book 15+ appointments monthly for a software development company](https://belkins.io/case-studies/lead-generation-for-software-product-engineering-company) 15 appointments booked monthly 148% avg. KPI achieved 11-50 employees Software Development & Services [Acquiring webinar attendees with LinkedIn marketing](https://belkins.io/case-studies/driving-webinar-attendees-with-belkins-linked-in-influencer-program) 30 confirmed appointments 300+ webinar attendees 51-200 employees Retail & E-commerce [Case studies](https://belkins.io/case-studies)