--- title: "Lead Generation for Digital Marketing Agency: X3 Marketing Group Case Study" description: "Discover how Belkins delivered 115 appointments and helped close 20 deals in 14 months for X3 Marketing, a niche marketing agency." url: "https://belkins.io/case-studies/lead-generation-for-digital-marketing-agency" --- # Lead generation for digital marketing agency 100% KPI performance for a digital marketing agency in Colorado and 100+ appointments in a year - 115 appointments booked in 14 months - 20 deals closed Category Appointment setting Industry Marketing & Creative Agencies Headquarters Northglenn, Colorado, USA Company size 1-10 employees ## About X3 Marketing Group [X3 Marketing](https://xthreemarketing.com/) is an outsourced digital marketing agency from Denver, Colorado, working with small to medium-sized businesses. The company helps local companies in fields such as construction, restoration, roofing, HVAC, remodeling, cleaning, plumbing, etc., to boost their online presence and engage new customers via promotion, website design, information campaigns, advertising, etc. Responsible team Account manager: 1 SDR: 1 Lead researcher: 1 Copywriter: 1 ## Client’s challenges 1. **Negative experience collaborating with another lead generation company.** Within a year of cooperation with an outsourced team, X3 Marketing Group dealt with unqualified leads, which resulted in zero booked appointments. The main reason for that was a misunderstanding of the client’s business specifics and needs. 2. **A need for a consistent flow of qualified leads.** A client required not only validated leads but their nonstop flow on a regular basis. 3. **Need for multiple leads in a narrow niche** in a highly competitive market. ## Solutions 1. **Implementation of the local outreach campaign.** We launched a face-to-face outreach campaign to target only local businesses based in Colorado in a limited range of industries. The main concept of the cold outreach was to target companies in the internal market, aiming to facilitate the growth of local businesses. ![Screenshot 2023 06 28 T124149.477 Min](https://belkins.directus.app/assets/7b0ef87c-f707-43eb-8bf2-327899da58be?width=2452&height=1376) 2. **Leads segmenting according to specific industry and applying a F2F approach.** According to the client’s requests, we applied only a F2F approach to foster deal closing. Our email writers crafted highly personalized templates targeting particular industries and incorporated social proofs and the company’s achievements that addressed specific prospects’ pain points. 3. **Management and support of real-time meetings with prospects.** Since the F2F approach requires intensive communication with the client and the prospect, we facilitated this process with our active engagement and support at each step of the journey. ![Screenshot email template](https://belkins.directus.app/assets/143a0dcf-a2eb-4023-ac20-a135c63b1619?width=1306&height=1190) Results - 115 appointments booked in 14 months - 20 deals closed - 100% avg. KPI achieved - We set up approximately **10 appointments each month**, which resulted in **100+ F2F meetings** in 14 months in total. - So far, the total number of **deals closed is 20**. - KPI benchmarks reached **100%**. - The highest **open rate reached 54%**, while the **reply rate was 6–7%**. - In total, we generated **17K+ leads**. - The client’s active involvement in in-person meetings with prospects and Belkins’ handcrafted approach toward lead qualification ensured an approximate 20% of the closed rate. [![Client Review ](https://belkins.directus.app/assets/b5b13b3e-0305-4c57-bb7c-f2cfd7974952?width=3840&height=2160)](https://clutch.co/profile/belkins#highlights) ## Challenges Belkins encountered 1. **Narrow niche and location**. With a solid client’s standpoint regarding limited industry targeting, it was hard for us to convince the client to expand the outreach. Therefore, we invested extra effort in lead generation and qualification to fulfill the need for fresh prospects. 2. **Highly competitive market.** Although X3 Marketing Group is geared toward enhancing businesses’ online presence for companies only from specific industries, we had to elaborate the value proposition in a way that precisely resonates with the prospects’ needs and challenges. 3. **Restoring trust to appointment setting vendors.** Due to a negative experience while working with the previous company, the X3 Marketing Group team didn’t trust our expertise. Thus, in the first steps, a lot of effort was put into dispelling the client’s fears and doubts and setting up smooth communication. - Reading duration 10 min - Published 26 Jun 2023 Want 100+ qualified appointments yearly? Let's map your winning lead generation strategy. Contact us to unlock your growth potential Want to get 100 to 300 opportunities yearly and 10x your ROI? Book a call with Belkins experts to pick the right strategy and tactics that brings your sales to the next level. [clutch /](https://clutch.co/profile/belkins#reviews) 4.9 score 230 reviews [g2 /](https://www.g2.com/products/belkins/reviews) 4.8 score 93 reviews Discover more case studies [Browse all](https://belkins.io/case-studies) [How Belkins helped an IT outstaffing company book 75+ appointments in 5 months](https://belkins.io/case-studies/lead-generation-for-it-outstaffing-company) 75+ appointments booked in 5 months 100% avg. KPI rate achieved 11-50 employees Outstaffing [Quality, not quantity: 6 meetings with dream clients and 21 total in 4 months for a Japanese chemical company](https://belkins.io/case-studies/lead-generation-for-thermal-management-products-manufacturer) 21 Appointments booked in 4 months 15% Deal-closing ratio 10,001+ employees Manufacturing [Case studies](https://belkins.io/case-studies) [Marketing & Creative Agencies](https://belkins.io/case-studies/industry/advertising-marketing-agencies)