--- title: "Lead Generation for IT Outstaffing Company: Naym (Hiring) Case Study" description: "Read how Belkins booked 75+ appointments in 5 months for Naym, an IT outstaffing platform." url: "https://belkins.io/case-studies/lead-generation-for-it-outstaffing-company" --- ![Naym](https://belkins.directus.app/assets/52795623-6db2-40e8-8710-2fc7ae07f7ec?fit=inside) # Lead generation for IT outstaffing company How Belkins helped an IT outstaffing company book 75+ appointments in 5 months - 75+ appointments booked in 5 months - 100% avg. KPI rate achieved Category Appointment setting Industry Outstaffing Headquarters Downtown Redwood City, California Company size 11-50 employees ## About Naym Naym is a leading B2B IT workforce platform based in Europe and founded in 2021. The platform’s goal is to help businesses hire and manage remote talents from 15,000+ vetted contractors & hundreds of development agencies. Founded by Xploration Capital, the company has raised a total of $1M in funding in just one round. As an outstaffing partner of Alibaba, they specifically focus on the IT industry. Responsible team Account managers: 2 Lead researcher: 1 ## Client’s challenges 1. **Enter the market.** Belkins started its partnership with Naym right after they launched their platform. Their objective was to find specialists who would jump start their business and help identify their target audience (TA), generate qualified leads, test various markets, and, finally, bring them their very first clients and partners. 2. **Targeting different industries and decision-makers.** Our goal was to target vendors/partners, developers for outsourcing, and ultimately, clients. Extended requests such as these make it more difficult to identify the proper decision-makers. ## Solutions **1\. Testing a variety of approaches.** To outline the best-performing campaign type, we tested various approaches among different target groups and industries. How did we manage to come up with highly personalized and effective emails? - *Utilized LinkedIn hashtags to find specialized conferences.* We conducted research on field-specific conferences using LinkedIn hashtags to identify the prospects’ anticipation there. In this way, we were able to send them personalized messages. - *Incorporated data on exact markets and leads location.* Our research was geared at division on various markets as per geolocation, which allowed us to adapt email outreach accordingly. For instance, for prospects from Netherland-based cities, we created tailored emails with intros in Dutch, paying attention to the specific pain points that are relevant to this market. [![Case Study Review (4) Min](https://belkins.directus.app/assets/5cf5d765-89d9-480e-b191-e3b641149bca?width=3840&height=2160)](https://clutch.co/profile/belkins#reviews) **2\. Identifying ideal customer profile (ICP) and creation of value proposition (VP).** We collected as much information about the companies our client was targeting as possible to refine their ideal customer profile. Afterward, we created a value proposition tailored to prospects’ needs. - *Applying the F2F approach.* Once we came up with a custom value proposition, we started crafting personalized templates, paying attention to the prospect’s pain points. A face-to-face approach (offering prospects to attend an in-person meeting) worked the best. - *Workflow development.* The client was looking for appointment-setting experts not only to outsource cold email outreach, but also to manage all the processes in such a way that it could be replicated by their in-house team in the future. With this purpose, along with lead generation and appointment setting, we mentored and guided the client’s team throughout the entire cold outreach process. We trained them in following up, what tailored messages could resonate with the prospect, what metrics have to be taken into account for evaluation of campaign effectiveness, and more. Results - 75 appointments booked in 5 months - 50% cold email open rate - 100% avg. KPI rate achieved - We researched **10K high-quality leads monthly**. - We set up 75+ appts: 50+ appointments with partners, 5 meetings with clients, and 20+ appointments with outstaffing candidates. - On average, the cold outreach campaigns had over **50% open rate**, and a **5-7% response rate**. - Reading duration 10 min - Published 15 May 2023 Want 100+ qualified appointments yearly? Let's map your winning lead generation strategy. Contact us to unlock your growth potential Want to get 100 to 300 opportunities yearly and 10x your ROI? Book a call with Belkins experts to pick the right strategy and tactics that brings your sales to the next level. [clutch /](https://clutch.co/profile/belkins#reviews) 4.9 score 230 reviews [g2 /](https://www.g2.com/products/belkins/reviews) 4.8 score 93 reviews Discover more case studies [Browse all](https://belkins.io/case-studies) [How a marketing agency achieved $715K profit from appointment setting](https://belkins.io/case-studies/lead-generation-for-hubspot-elite-solutions-partner-agency) 89 appointments booked in the first year 56% cold email open rate 11-50 employees Marketing & Creative Agencies [How Belkins Outreach Helped Whitespot Get 10 Appointments](https://belkins.io/case-studies/lead-generation-for-application-security-platform) 10 appointments booked in a month $200K added to new revenue 1-10 employees IT Services & Consulting [Case studies](https://belkins.io/case-studies)