--- title: "Lead Generation for a Chemical Manufacturer: Sekisui Products Case Study" description: "Read how Belkins booked 21 qualified appointments and helped achieve a 15% deal closing ratio for Sekisui, a chemical manufacturer." url: "https://belkins.io/case-studies/lead-generation-for-thermal-management-products-manufacturer" --- ![Sekisui Chemical](https://belkins.directus.app/assets/c068129f-5302-494f-8768-86f4b0d3dd39?fit=inside) # Lead generation for a chemical manufacturer and service provider Quality, not quantity: 6 meetings with dream clients and 21 total in 4 months for a Japanese chemical company - 21 Appointments booked in 4 months - 15% Deal-closing ratio Category Appointment setting Industry Manufacturing Headquarters Tokyo, Japan Company size 10,001+ employees ## About Sekisui Founded in 2004 as a division of Sekisui Chemical in the United States, Sekisui Products LLC is a Japanese plastics manufacturer with head offices in Osaka and Tokyo. The company owns a plethora of subsidiaries, three in which diverse business divisions as well as top global market share in interlayer film, foam products, conductive particles, and more. Sekisui works with electric cars, for which they make parts based on fire-preventing chemical components. In collaboration with Belkins, Sekusui focused on the target audience encompassing companies that produce electric cars, spare parts for them, EV batteries, and specific thermal management. ## Client’s challenges **Very niche market.** Since the client’s goal was to reach out to prospects in a narrow-profiled market, it took us longer than expected to conduct appropriate research on the ICP and connect with global OEMs. Moreover, the client’s request was to only approach companies with headquarters in the U.S. ## Solutions 1. **In-depth lead research.** We came up with a solution to focus on a very specific audience and research companies and titles in minute detail, adding domains to the list and syncing with the client afterward. Our researcher supplemented the efforts with a detailed explanation of why those leads were worth moving forward with. This helped us ensure the lead qualification stage was more precise, and this increased the conversion significantly. 2. **Utilization of an account-based approach.** Considering the fact that we couldn’t expand the target audience and location, we decided to apply an account-based approach. We created personalized campaigns for high-value target accounts based on their specific attributes and needs. Results - 21 appointments booked in 4 month - 6 appointments with dream clients - 15% deal closing ratio - We set up **5–6 appointments each month**, including apps with 6 dream companies of different sizes. - In total, **800 leads** were generated, and **21 meetings** were booked in 4 months. - Sekisui is on the verge of **signing a deal with 3 companies**. - 1 online appointment was booked with one of the leading U.S. automotive manufacturing companies. [![Case Study Review](https://belkins.directus.app/assets/320ed498-a26c-434f-bed9-5929ee94ce05?width=3840&height=2160)](https://clutch.co/profile/belkins#reviews) ## Challenges Belkins encountered 1. **Leads expectations.** When we started our collaboration with the Sekisui team, we encountered some difficulties in terms of compliance with the client’s vision and intentions.The lead lists we generated were thoroughly examined by the client. Finally, our unified collaboration and discussions with the client helped us adjust our efforts to achieve desired results. Finally, the list of dream companies provided by Sekisui’s team fostered a successful outreach process. 2. **Narrow target audience and location.** Due to the narrow target, our research became quite complicated. Nevertheless, we strategically applied an account-based approach, allowing us to qualify [manufacturing sales leads](https://belkins.io/industries/manufacturing) in a very targeted manner and deliver KPIs in an efficient time. - Reading duration 10 min - Published 30 Mar 2023 Want 100+ qualified appointments yearly? Let's map your winning lead generation strategy. Contact us to unlock your growth potential Want to get 100 to 300 opportunities yearly and 10x your ROI? Book a call with Belkins experts to pick the right strategy and tactics that brings your sales to the next level. 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