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What are sales dashboards?

A sales dashboard is a must-have tool for data-driven sales teams.

This term refers to a graphical representation of key sales metrics and performance indicators that help managers make better decisions based on past experiences.

The main purpose of sales dashboards is to provide sales managers with deeper insights into their teams’ progress. Delivering this kind of data, a well-shaped sales dashboard can help teams be more informed on their progress, make more accurate predictions, see which reps are the most successful, and determine areas that can be optimized to achieve better results.

What should be included in a sales dashboard?

Here are some of the key metrics to include in a dashboard to show managers a broader picture of their team’s performance:

  • Performance of each sales rep;
  • Pipeline performance;
  • Predictions.

Info about a business’s competition

  • Product performance.