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What are sales enablement tools?

A sales enablement tool is any application or tool that provides sales teams with data, processes, and content needed to make their work more effective and profitable.

The main goals of such tools are to optimize the workflow, supply sales reps with everything they need to sell effectively, and reduce the workload to boost productivity.

By making the work of reps less stressful, sales enablement tools help teams to accelerate deals and increase revenues.
Also, by automating basic sales tasks, these applications allow reps to save their time and focus more on processing leads.

Some examples of sales enablement tools are:

  • Analytical platforms;
  • Dialers;
  • Automation tools, etc.