A sales funnel (also referred to as purchase funnel, sales process, or revenue funnel) is a common marketing model that outlines an approximate customer journey from the moment they discover a company to the point of making a purchase.
This term defines all stages through which a business finds buyers, qualifies leads, and closes deals.
Typically, a sales funnel consists of multiple phases.
Depending on the specific sales model, the number of stages may differ. For example, the AIDA model of sales funnels assumes four steps:
- Awareness – when a customer becomes aware of a service or product
- Interest – when a client expresses interest in a service or product
- Desire – when a customer decides he wants to buy a particular product
- Action – when a client closes a deal
There are also some other models. For example, another common model is more advanced and divides a sales funnel into seven stages:
- Awareness
- Interest
- Evaluation (when a customer compares a company and its products to competitors)
- Decision
- Purchase
- Reevaluation (when a client decides whether to repurchase from a particular brand or not)
- Repurchase
https://en.wikipedia.org/wiki/Purchase_funnel
https://entrepreneur.com/article/296526
