What is a sales proposal?
In a nutshell, it’s a sales pitch created by your sales team to introduce a product or service to prospects.
The main goals of this pitch are to improve a team’s sales efforts and encourage prospects to close a deal (make a purchase).
What should be included in a sales proposal?
A good pitch should educate prospects about a product, answer their key questions, and, most importantly, convince them to make a purchase. Therefore, here are the key questions to answer in your proposal:
- What is your product or service?
- How does it work?
- What benefits does it offer customers and why do they need it?
- What ROI can your client expect from this purchase?