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What is a sales proposal?

What is a sales proposal?

In a nutshell, it’s a sales pitch created by your sales team to introduce a product or service to prospects.

The main goals of this pitch are to improve a team’s sales efforts and encourage prospects to close a deal (make a purchase).

What should be included in a sales proposal?

A good pitch should educate prospects about a product, answer their key questions, and, most importantly, convince them to make a purchase. Therefore, here are the key questions to answer in your proposal:

  • What is your product or service?
  • How does it work?
  • What benefits does it offer customers and why do they need it?
  • What ROI can your client expect from this purchase?