What is a sales proposal?
In a nutshell, it’s a sales pitch created by your sales team to introduce a product or service to prospects.
The main goals of this pitch are to improve a team’s sales efforts and encourage prospects to close a deal (make a purchase).
What should be included in a sales proposal?
A good pitch should educate prospects about a product, answer their key questions, and, most importantly, convince them to make a purchase. Therefore, here are the key questions to answer in your proposal:
What is your product or service?
How does it work?
What benefits does it offer customers and why do they need it?
What ROI can your client expect from this purchase?