What is account-based selling?
This selling strategy brings together sales and marketing teams and encourages them to cooperate in closing a target amount of accounts. Customer success, in turn, ensures a personalized onboarding experience.
Finally, marketers and account managers join forces to upsell and cross-sell these customers.
In a nutshell, account-based selling implies that the whole team will target multiple stakeholders at the prospective customer’s company.
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