What is B2B sales?

B2B sales (also referred to as business-to-business sales) is a common sales model that assumes selling services or goods to other businesses instead of offering them to consumers.

B2B sales are much different from B2C sales. Compared to B2C, this sales model usually has a longer sales lifecycle, offers a higher price point, and requires more touchpoints to close deals.

These differences make B2B generally more complex and strategic than B2C.




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