Belkins Help center

Belkins Help Center Appointment Setting

What is B2B sales?

B2B sales (also referred to as business-to-business sales) is a common sales model that assumes selling services or goods to other businesses instead of offering them to consumers.

B2B sales are much different from B2C sales. Compared to B2C, this sales model usually has a longer sales lifecycle, offers a higher price point, and requires more touchpoints to close deals with B2B leads.

These differences make B2B generally more complex and strategic than B2C.

Subscribe to our Blog

And we’ll send you an exclusive “ 9 Tips on how to generate leads in 10 minutes” article, as well as monthly tips and insights from B2B Lead Generation experts