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What is rapport building?

Establishing trusted relationships with prospects and initiating a successful conversation are the two things that play vital roles in the overall success of a business. That’s a point where rapport building steps into the game.

What is rapport building? 

In a nutshell, a rapport refers to a harmonious relationship or connection with an individual. Respectively, rapport building is a term that explains the process of establishing that connection.

It is one of the key skills for effective communication. In terms of business and sales, a wise rapport building is what allows businesses to develop mutually respectful and trusted relationships with their business leads.

The goal of building a rapport is to find common ground with your leads and stimulate further development of your relationships.