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What is sales engagement?

In a nutshell, sales engagement is a term used to identify all interactions that take place between a seller and a buyer.

Any action a prospect takes on a seller’s channel or property can be defined as engagement. Therefore, every click, opened an email, event participation, or response your team receives from a potential customer can be classified as sales engagement.

Sales engagement of a prospect is measured by touchpoints between a seller and a customer and time of interaction. This data is then used to define what tactics, activities, or content initiate meaningful conversations with leads and potentially help close a deal.

These details allow sales managers to see a broader picture of a team’s performance and find ways to improve it.

https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2017/08/04/six-pillars-of-sales-engagement-a-primer-that-every-business-development-organization-needs/

 

 

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