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What is sales force automation?

The term sales force automation refers to a system used for sales force management. Such systems strive to boost a team’s performance and ensure greater results.

Sales force automation systems encompass a certain set of tools designed to optimize basic and repeating sales tasks. These tools enable sales reps to spend less time logging data, dialing leads, and leaving voicemails.

Instead, reps can focus more on having more meaningful conversations with leads and, thus, enhance their performance.

Capabilities of sales force automation systems can vary depending on a business’s needs and objectives. The use of these systems is also defined by every team’s specific needs, processes, as well as the team’s scale.