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What is CRM?

There is rarely a business without a dedicated customer base standing behind its success. However, to establish an excellent client/service connection, you need to know how to reach out to existing customers, get leads, and improve the client flow. All the complex processes are usually gathered under the notion of a CRM system.

Brief CRM definition

Customer relationship management is the notion that hides behind the simple CRM abbreviation. The phrase includes all the strategies, tools, and techniques that a business manager has to apply to gather active leads for business and transform them into clients that help the enterprise develop and gain revenue.

CRM system is a particular type of software that is designed to track and monitor all the customer interaction throughout all the stages of the sales process and ensure that everything goes smoothly, and the profit builds up. The main goal of the CRM software is to gather consumer information that is achieved via various channels. The system keeps the data so that it can be accessed at any time. Thus, a professional sales team can spot advantageous patterns and apply them to the field.

Marketing campaigns that rely on CRM software can improve the whole marketing and sales process through the detailed organization, precision, time management, and enhanced customer interaction. Most CRM tools are designed to track and analyze the business lead and consumer data so that you can improve the workflow along with the service on offer. An uninterrupted CRM algorithm can point out the weak links which can be enhanced. The end result is the growing customer flow and revenue.

What does a CRM system do? Basic info

Depending upon the software in use, you can expect a quality CRM system to analyze the social media, email, voice messages, service website, and related resources to grow the customer base for a business in question. Aside from that, the CRM tool is developed to ease the sales process through the implementation of process automation. To put it simply, CRM solution is what a business needs to improve the marketing process, contact management, project management, and sales force.

CRM business value

The value of CRM solutions in modern business can't be underestimated. However, if you are new to the field, leaving some essential points out is easy. Therefore, to keep you headed in the right direction, it's a good practice to indicate the vital pillars of CRM benefits when it comes to the business industry:

  • CRM system usually contains more than just the contact information of every potential client. The history of the past purchases, along with all the interactions, helps a sales team representative provide twice as good a service.
  • Potential customers, along with active leads, can provide the data that can help the marketing team figure out the upcoming trends and general user behavior.
  • Menial automation of sales funnel.

The CRM business is growing by the day, and every other software innovation seems better than the previous one. Depending on your enterprise's direction, you can implement CRM systems to serve marketing goals, sales improvement, and even customer support enhancement.

Can a business survive without a CRM system intact?

While almost every CRM solution involves a financial investment, some companies prefer to work on their revenue without it. However, you need to realize that a business without a CRM system installed can cost an actual price. The cost isn't easy to spot if you don't put in some effort to connect the dots. A simple example can help you grasp the idea better.

The sales team often spends a lot of time generating ideas and gathering the requested lead marketing data, along with other information. At the same time, sales reps spend their time working in the field. Most of the generated information is scattered throughout countless notes, tables and documents. Thus, it doesn't take a genius to figure out that some of it will inevitably get lost in the process. So, your business loses its potential profit without you even realizing it. As much as a quality CRM system can help you prioritize all the information, you should work on the existing trends and show possible ways of improvement.

Another fitting example of how your business can suffer without a CRM tool includes the customers who reach out to you. There are various means of customer/service communication available at the moment. These may be calls, emails, social media messages, and whatnot. Without a common platform to store and process all of those requests, some of them may go missing in the floods of information that your salespeople have to wade through.

Lastly, even if your marketing campaigns turn out to be successful in gathering all the data and responding to all the customer questions and messages, it's more than challenging to make sense of all the collected information. Without proper means to sort all the inquiries, trends, and leads, you may still be losing money instead of making it.

How can a CRM platform help your business?

Now, when you know about the potential threats that stand between you and a successful sales campaign, you need to be aware of how a customer relationship management solution can assist you in improving your business. There are seven main points that you may want to center your attention at:

1. Business silos connection

2. Bottom line improvement

3. Lead identification

4. Customer lifetime increase

5. Customer support enhancement

6. Service lines improvement

7. Follow-up preparation

  1. Customer relationship management software is designed to help you unite all the tiers of the sales process. Besides, if you have multiple departments involved, a single shared CRM platform will grant all the people access to all the data at any time they need it. Most companies have lots of complaints that concern informational silos since these affect the customer interaction not in the best way. With the implementation of a CRM system into the process, things will change tremendously since each and every salesperson will be aware of the existing trends and means of improving customer relations.
  2. Among all the CRM systems, salesforce CRM has recorded the actual improvement of the bottom line and shares it with the public. If you think about it, the sales win rate that goes up 22% is a considerable improvement to leave the CRM tools alone. You can observe the growth in each and every area of your business, all due to CRM software implementation.
  3. Gathering leads is one of the most essential pillars of the whole sales industry. However, at times, lead identification and categorizing turns out to be more time-consuming and effort-involving than you could have thought. Most CRM systems are developed to help you fulfill the mentioned tasks within short notice. What's more, the precision with which the software carries out the mission gives you a clear idea of where to center the attention and which leads should go to the bottom of the list.
  4. Working on a dedicated customer base is a complicated and time-consuming process, but in the long run, it's worth the effort. The research has it that returning customers spend around 33% more than one-time clients. Thus, the better you understand the needs and preferences of the clientele, the easier it will be to hold them and win over other businesses. In addition, CRM systems can give you a clear insight into user behavior so that you know precisely which sector of your service may need improvement to get ahead of the competition.
  5. Customer satisfaction is one of the vital factors that can help your business grow and develop. With a CRM platform, you can observe all the interactions and offer better customer service to keep the user pleased. For example, once a client places an order or adds a note, the system will display those instantly so that the responsible person won’t miss them. All these details add up and represent flawless customer support that modern users value.
  6. Most companies focus on lead generation and forget that the quality of the offers directly impacts a growing consumer base or its decrease. With CRM tools at hand, you can track user feedback effortlessly. At times, the timeline, the missing features of the service, or unqualified personnel push potential customers to seek solutions elsewhere. The insight provided by well-developed software can help you improve the organization, fix existing issues, and modify the product or services on offer.
  7. The notion of remote cooperation is spreading all over the world, taking over all the industries. Thus, the better your sales team is connected virtually, the better the customer experiences will get, let alone the increase in income. Despite the flawless sales process that takes place at the moment, it will inevitably change as the future takes over, and this means that the cloud-based CRM business will be ahead of the rest.

Major benefits of cloud-based CRM

The technological evolution is getting further by the day, and every business that wants to survive and oppose a competitive service should adapt. Thus, the transition of CRM to the cloud-based tier was expected. If you think about it, the cloud-based variation spares you of the need to install the software across multiple devices, constantly update it and deal with the related inconveniences. On the other hand, if you are still on the old-school CRM software approach, you may be presented with valid proof of why cloud-based CRM is better. Here are the advantages you can start with:

  • no location restrictions;
  • reduced investments;
  • a wider spectrum of functions.

Work from any part of the world

One of the main advantages of cloud-based CRM is the fact that you can access all the information you need without a physical presence at the office or any other indicated location. You can check and compare any information required on the road or at any time of the day. You can add new ideas to the platform while other team members are still asleep. Besides, everyone involved in the campaign will have equal access to the data changes and stored information.

Save on the software cost

The IT cost can at times skyrocket, and many companies fear the upcoming bills. However, since CRM software is the type of usually pre-paid additions to the process, cloud-based variants are known to reduce the costs. The fact is that you don't need to manually install the software on every device involved with the sales. Besides, there is no need to invest in particularly designed software. Generally, the software is priced depending upon the number of salespeople who will access and use it. Thus, you will not overpay, but rather save up if you pick the cloud-based option.

Enhanced characteristics

When compared to locally installed CRM software, the cloud-based alternatives come with a set of benefits:

  • Speedy deployment
  • Auto-updates
  • Reduced costs
  • No location-bound access
  • Improved team interaction

Final words

At the moment, the sales industry is developing at the speed of light. To be able to compete with other businesses in your area, you need to ensure that all the processes and employees are closely connected with one another. A quality CRM system will allow you to sync all the data gathered in the process and enable each team member to evaluate it equally. Countless business examples ensure that the software works, and Belkins experts support the point. All that's left is to pick the CRM platform that suits your niche, requirements, and preferences. And if you need help, send us a note so that we can recommend you a great solution.