MQL stands for a marketing qualified lead. This term is used to refer to leads that have a high potential to transform into actual customers. It is one of the key forms of lead definitions.
It helps companies understand their consumers better. Besides, it allows defining how profitable each particular lead can be for their business in the future.
How is an MQL identified?
The assessment of leads’ potential is built upon several key behavior patterns that predict the likelihood of each consumer becoming a customer.
Some of the things to pay attention to are what pages the person has visited, what downloads they made, how they engage with the business's content. All these characteristics can help you determine a perfect MQL for your company.