Sales email tracking is a process of tracking the effect a sales email has on leads. It provides an insight into the ration of responses to the total number of emails and predicts the impact an email will have on converting a lead to a sale.
There are several different indicators used to monitor the effectiveness of sales emails. Some of them are:
- Email Deliverability
- Open rates
- Click rates
- Response rates
Each of these metrics is important, but sales email tracking plays the biggest role. While all other metrics allow sales reps to assess general trends, sales email tracking enables them to evaluate the effectiveness of their entire strategy.