What is account-based marketing?
ABM, also referred to as key account marketing, is an alternative B2B marketing strategy based on account awareness.
The core idea behind this strategy is to define a set of target accounts and address individual prospect accounts as markets of one. In other words, account-based marketing implies delivering personalized campaigns to every account.
What are the key benefits of account-based marketing?
Here are some of the key goals businesses can achieve with the help of ABM:
- Identify certain contacts within a specific market
- Boost account relevance
- Engage with deals earlier and better
- Align account strategies with marketing efforts
- Get the most value of marketing strategy