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What is account-based marketing?

What is account-based marketing?

ABM, also referred to as key account marketing, is an alternative B2B marketing strategy based on account awareness.

The core idea behind this strategy is to define a set of target accounts and address individual prospect accounts as markets of one. In other words, account-based marketing implies delivering personalized campaigns to every account.

What are the key benefits of account-based marketing?

Here are some of the key goals businesses can achieve with the help of ABM:

  • Identify certain contacts within a specific market

  • Boost account relevance

  • Engage with deals earlier and better

  • Align account strategies with marketing efforts

  • Get the most value of marketing strategy


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