What is account-based marketing?
ABM, also referred to as key account marketing, is an alternative B2B marketing strategy based on account awareness.
The core idea behind this strategy is to define a set of target accounts and address individual prospect accounts as markets of one. In other words, account-based marketing implies delivering personalized campaigns to every account.
What are the key benefits of account-based marketing?
Here are some of the key goals businesses can achieve with the help of ABM:
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Identify certain contacts within a specific market
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Boost account relevance
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Engage with deals earlier and better
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Align account strategies with marketing efforts
- Get the most value of marketing strategy