The term B2B advertising, also known as trade advertising, refers to promotion strategies that are meant to communicate a message to other businesses specifically. Unlike B2C advertising, it focuses on meeting the needs of businesses and promoting goods or services to their decision makers.

The concept of business-to-business advertising is commonly used in B2B e-commerce by companies that distribute services or products to other businesses.

How is B2B advertising different from B2C? Here are the key points to keep in mind:

• ROI – B2B audience is usually more interested in ROI. Businesses are searching for efficiency and make decisions based on financial incentives and logic.
• Details – unlike the B2C audience, businesses expect marketing and sales reps to cater and guide them through their journey, so adding more details is a must.

https://en.wikipedia.org/wiki/B2B_e-commerce

https://blog.hubspot.com/agency/differences-b2c-b2b-marketing