B2C refers to business-to-consumer sales. It is a traditional sales model that assumes that a business sells goods or services to individual consumers.
How is B2C different from B2B sales?
Compared to sales that take place between businesses, a B2C model usually offers goods at lower price points.
Some clear examples of B2C goods from a small price category are clothing, books, accessories, sporting products, etc. However, some products come in a high price range, such as cars, real estate, etc.
Some other distinctive features of B2C in comparison to B2B sales are shorter sales cycles and fewer decision-makers that can influence the outcome of a deal.