What is conversion rate?
Conversion rate is an essential metric that measures how many website visitors take the designated action on a website and go beyond regular content viewing. From a business perspective, this metric allows companies to evaluate the effectiveness of their blogs and sites.

How to calculate the conversion rate?

There is a standard formula that allows calculating the percentage of website visitors who take action: the number of goal achievements (desired actions) is divided by the total number of website visitors.

https://en.wikipedia.org/wiki/Conversion_marketing#Conversion_rate
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