What is cost per thousand?

Cost per thousand definition is a common metric used in online advertising. Also referred to as cost per mille (CPM), this indicator is used to measure how much an author of a paid advertisement would pay for a thousand views, impressions, or clicks.

To calculate CPM, you need to use the following formula: the total cost of an ad divided by the number of clicks, views, or impressions it generated. Teams track this metric to assess the efficiency of their paid ads.

Question categories
Have a question? Ask us below.