What is CTR?

What is click-through rate?

Click-through rate or CTR is a performance metric that reflects the ratio of total page visitors, email readers, or people who saw an advertisement to the number of users who clicked on a link.

This metric is widely used in marketing to track and assess the effectiveness and success of marketing campaigns.

A CTR applies to email campaigns, online ads, as well as to regular website visitors.

https://en.wikipedia.org/wiki/Click-through_rate

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