Inbound sales is a term that defines a modern sales technique that focuses on delivering offers tailored to prospects’ needs. The key goal of this sales methodology is to build trust with customers and deliver a more personalized experience. The core focus of this methodology is the buyers’ interest.
How to engage in inbound sales?
There are many techniques that sales reps use to adapt their strategies to customers’ needs, so every team chooses their specific approach. However, there are some general steps you need to make to adopt this sales methodology:
- Identify your company’s perfect buyer persona
- Define prospects’ pain points
- Reveal a buyer’s journey
- Create a personalized offer that addresses prospects’ pain points and provides a solution