This term (also referred to as lead generation marketing) stands for the process of stimulating the prospects’ interest with a goal to further convert them into customers.
The core concept behind lead marketing is B2B sales lead generation. To generate B2B sales leads, businesses use various promotional channels to reach out to their potential customers and stimulate their interest in their product or service.
To implement a successful lead marketing strategy, businesses have to define their perfect target persona first. Then, the main task is to spread awareness and initiate interest.
For these purposes, businesses can use any of the following channels and tools:
- Social Media
- Landing Pages
- Search Engine Optimization (SEO)
- Search Engine Advertising
- Banner advertising
- Online PR