B2B Lead Generation Agency

MRR, also referred to as monthly recurring revenue, is one of the essential business metrics that predicts the amount of money an enterprise should earn in a month.

Most often, this metric is used to measure the expected revenues of subscription-based businesses.

Calculating MRR is easy: for example, if your business has 10 loyal customers, and each pays you $100 a month, then your monthly recurring revenue is $1000.

There are several reasons why measuring MRR is important. First of all, it helps you see how your sales team is doing as a whole.

Additionally, it helps track the individual performance of every sales rep and make more accurate sales forecasts.

https://blog.hubspot.com/sales/monthly-recurring-revenue