What is predictive analytics?

Predictive analytics is an art of analyzing current and past data to make predictions about future events.

This technique is widely used in sales to evaluate the key performance indicators and metrics to forecast the performance of sales teams in future quarters. The data obtained through predictive analytics is used to set sales goals and define the sales rep’s quotas.

What are the fundamental statistical techniques encompassed in predictive analytics?

There is a large number of ways to collect and evaluate data; some of them are:

 

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