What is ROI?

What is ROI?

Return on Investment (ROI) is a metric that determines a ratio between the investment and the gained profit from that investment.

ROI is a performance metric used to assess the efficiency of an investment based on the revenue it has generated.

Calculating ROI

To do this, calculate the return gained from a specific investment and divide it by the investment amount itself.

The result can be interpreted in the form of a ration or percentage and allows an evaluation of the efficiency of the investment.





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