Viral marketing is a popular form of advertising through content that goes viral. According to a viral marketing definition, this strategy of promoting services or products uses different social media channels as advertising platforms.
The main goal is to create advertising content that encourages users to share it in their networks. If the goal is achieved, your marketing message will start spreading through social media like a “virus” and, finally, will become viral.
If done right, viral marketing can be hugely beneficial for your business. It sets off a snowball effect, making your advertisement visible by a large number of people and, thus, generating a big number of leads.