Sales enablement is a process that assumes the transmission of data, tools, and content that can boost sales in organizations.
Simply put, it is a process of sharing the knowledge required to boost engagement, attract prospects, and close deals easily with salespeople.
Now, who is a sales enablement manager?
Figuratively speaking, a sales enablement manager is a binding agent between the sales and marketing departments, who is responsible for making sure that both teams have all the tools and knowledge needed to close deals.
This is a specialist who ensures that sales reps are supplied with relevant training, content, tools, and knowledge of available assets.