In a nutshell, a cold email is an email sent to a cold lead, i.e. prospecting people who don’t have any relationship with your business yet. This term is very similar to cold calls. The only difference is in the chosen form of outreach.
Cold emailing is often a part of a company’s email marketing strategy. It allows teams to extend their outreach and connect with a larger number of prospects.
Though a cold email is often being compared to spam, the concept behind it is much different. Unlike spam, a cold email is a personalized message tailored to the needs of a specific buyer persona.
The goal of B2B cold email lead generation is to establish the first contact and start a conversation with a prospect in order to promote a product.