Data enrichment is a term that refers to all processing actions applied to raw data. Data is a valuable asset for every business and this process is meant to refine, enhance, and improve it.
What does the data enrichment process consist of?
Though there are many techniques used for this purpose, the overall process is similar regardless of chosen tools and methods. As a rule, this process consists of correcting misspellings, typographical data, and other errors in data lists.
It encompasses every step required to make raw data more accurate.