What is lead conversion?

Lead conversion is a term that encompasses the process of a lead’s transformation into a deal.

As a rule, leads are generated in the course of a sales team’s outbound and inbound activities. Then, these leads can be divided into warm and cold categories based on how much interest they’ve shown in the business.

Finally, when some leads make a purchase, their percentage is called a lead conversion. Simply put, it is a number of potential customers who transform into buyers.

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