What is lead generation?

Lead generation is one of the core concepts of marketing. By definition, it is a process of identifying “perfect” potential customers for a given business with a further goal to cultivate their interest in a certain brand’s products or services.

Lead generation can have various purposes from list building to generating sales leads. Regardless of the purpose, this process is vital for a business’s success as it fuels engagement and has the potential to boost revenues.

Some of the most common techniques of lead generation are organic search engine results, advertising, referrals, etc.

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