What is outbound sales?

The term outbound sales refer to the process of sales representatives using different sales channels (including outbound calls, emails, and others) to reach out to leads in order to initiate interest in a product or service.

Some of the most common tools used for outbound sales are:

  • Click-to-Dial from CRMs
  • Auto Dialers
  • Voicemail Automation
  • Local Presence Dialers, etc.

Outbound sales are the opposite of inbound sales. The key difference is that the outbound sales process assumes that a seller (sales rep) started a conversation. Inbound sales, on the contrary, imply that leads start the conversation themselves.


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