To define a B2B sales job description right, it is vital to understand the difference between B2B and B2C sales. In a nutshell, B2C implies selling goods and services directly to the end buyer. B2B, on the contrary, is the sector of sales where customers are also businesses and organizations, just like a seller.
The main reason why there is a need for separate job openings for specialists focusing on B2B and B2C sales is that these groups of end customers are very different. Selling a company’s products and services to other businesses require salespeople to apply a much different approach and technique.
From what has been said, we can conclude that a specialist in B2B sales is required to present and sell a company’s products to businesses. Typically, the key duties described in a B2B sales job description are as follows:
- Staying updated on all company’s products and services
- Researching the market and related products
- Reaching out to existing customers and prospects in a professional way
- Establishing, developing, and maintaining positive long-term relationships with customers
- Defining and analyzing the needs of a company’s business clients to shape the most relevant and interesting offers
- Presenting a company’s products or services to customers in a favorable and structured way (often, during face-to-face meetings)
- Negotiating prices, delivery, and other details with customers
- Representing a company at events, trade shows, and demonstrations
- Monitoring the progress of current orders
- Taking orders and recording order information
- Entering sales and orders information into a computer system or sending copies to the sales office
- Meeting sales targets