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Sales Position Titles

B2B Sales

To define a B2B sales job description right, it is vital to understand the difference between B2B and B2C sales. In a nutshell, B2C implies selling goods and services directly to the end buyer. B2B, on the contrary, is the sector of sales where customers are also businesses and organizations, just like a seller.

The main reason why there is a need for separate job openings for specialists focusing on B2B and B2C sales is that these groups of end customers are very different. Selling a company’s products and services to other businesses require salespeople to apply a much different approach and technique.

From what has been said, we can conclude that a specialist in B2B sales is required to present and sell a company’s products to businesses. Typically, the key duties described in a B2B sales job description are  as follows: 

  • Staying updated on all company’s products and services.
  • Researching the market and related products.
  • Reaching out to existing customers and prospects in a professional way.
  • Establishing, developing, and maintaining positive long-term relationships with customers.
  • Defining and analyzing the needs of a company’s business clients to shape the most relevant and interesting offers.
  • Presenting a company’s products or services to customers in a favorable and structured way (often, during face-to-face meetings).
  • Negotiating prices, delivery, and other details with customers.
  • Representing a company at events, trade shows, and demonstrations.
  • Monitoring the progress of current orders.
  • Taking orders and recording order information.
  • Entering sales and orders information into a computer system or sending copies to the sales office.
  • Meeting sales targets.

B2B sales salary in the US 2021

B2B sales salary in the US 2020
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