According to a director of sales job description, this is a leadership position in a sales team that implies managing and overseeing the key sales functions. In a nutshell, a director of sales is there to manage and supervise the work of the whole team to ensure that all departments engaged in a company’s sales activities work uniformly and effectively towards the shared goals.
The main goal of a director of sales is to ensure the high productivity of a company’s sales force. This role is inclusive of setting quota, planning, managing, reporting, optimizing the sales process, and many other duties. In addition, this job implies recruiting and training sales talents. A director of sales reports directly to the top management, including the Chief Sales Officer and a company’s stakeholders.
Typically, a sales director job description includes the following responsibilities:
- Being a leader and supervising the work of different departments in sales.
- Overseeing the activities of a sales team.
- Coordinating budgeting, sales forecasting, and planning processes.
- Finding effective ways to optimize the sales process.
- Setting sales objectives and quotas, and ensuring they are met timely.
- Arranging and coordinating staff training to optimize the performance of the sales team.
- Supporting members of the sales force, assisting them in the performance of their tasks, stimulating the constant improvement of the team member’s professional skills, etc.
- Ensuring that the efforts of different sales departments are aligned.
- Monitoring the market, competitive and consumer environment.
- Analyzing the performance of the sales force and shaping strategies to ensure the team’s success.
- Finding new sales opportunities.
The role of a sales director requires a minimum of a Master’s degree in Finance, Sales, Economics, Marketing, Business, or other related fields. Also, to lend this job, candidates are typically required to have at least 10 years of experience in a senior role in sales.
Finally, a good director of sales should demonstrate an excellent understanding of business practices and sales operations and have outstanding leadership skills.