In a nutshell, inside sales representatives’ main function is communication with customers, both existing and prospect. This role implies being a link between a company and its customers. Some of the key duties include defining the needs of clients and supplying them with solutions that meet those needs. At the same time, inside sales representatives are responsible for finding new prospects and leads, often through cold calling.
To get a better insight into this role, let’s look at the key responsibilities typically listed in an inside sales job description:
- Understanding what a company’s potential buyers need
- Generating new sales opportunities through making cold calls, sending emails, implementing lead follow-up, etc.
- Directing qualified leads to the right sales executives for further closure of deals
- Selling a company’s products or services (often, representatives have predefined sales quotas that need to be achieved)
- Generating interest in a company among potential and existing customers
- Maintaining a database of potential customers within an assigned sales territory and expanding it
- Implementing effective presentations to potential customers
- Establishing long-term relationships with channel partners and collaborating with them to build pipeline and close deals